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MacBook Neo

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MacBook Pro PROLED XDR Display

Which Mac is right for you?

Mac picks.

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HOLIDAY ACCESSORIES

Everything’s better together.

Ways to save.

Find what works for you.

APPLE UPGRADE

Love it. Lease it. Upgrade it.

Lease a new Mac with low monthly payments for 24 or 36 months and upgrade at the end of your term.^{Footnote ∆}

APPLE TRADE IN

Save on a new Mac when you trade in an eligible device.^{Footnote ◊}

LOW MONTHLY PAYMENTS

Pay 0% APR over 12 months when you choose to check out at Apple with Apple Card Monthly Installments.^{Footnote †}

APPLE CARD

Get 3% back in Daily Cash with Apple Card.

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one‑year warranty.

EDUCATION

Save with education pricing when you shop on the Education Store.^{Footnote ‡}

Only at Apple.

The total package.

Get gifts in time for the holidays with two-hour delivery,^Footnote 1 free delivery, or easy pickup.

Trade in your current device. Get credit toward a new one.^{Footnote ◊}

Pay in full, pay monthly, or lease and upgrade at the end of your term.

Customize their Mac.

Choose the chip, memory, storage, and even color.

APPLE SPECIALIST

Find gifts with an Apple Specialist in a store or online.

APPLE STORE APP

Put your bow on it.

Make the gift unmistakably theirs with a personalized message created especially for them.

Free extended returns between now and 1/8/2027.^{Footnote ※}

Set up your new device with help from a Specialist.

Shop with a Specialist over video.

Choose your next device in a guided, one-way video session.

APPLECARE

Handled with AppleCare.

Protect your products individually with AppleCare+ or multiple products with AppleCare One.

Setup and support.

Our Specialists are here to help.

APPLECARE

Handled with AppleCare.

Protect your Mac with AppleCare+. Or protect multiple products with AppleCare One.

PERSONAL SETUP

Set up your new Mac with help from a Specialist.

Let us guide you through data transfer, new features, and more in online, one-on-one sessions.

ICLOUD+

Get the storage you need and the privacy you deserve. Upgrade your plan today. footnote

^Footnote #

EASY DATA TRANSFER

New Mac? See how easy it is to move your content over.

Today at Apple

Join us to discover the best of Mac.

Get started or explore what’s new in free sessions at the Apple Store.

The Mac experience.

Designed to connect with everything Apple.

Apple Intelligence and Siri AI.^Footnote ¶
More personal. More powerful.

WHY MAC

If you love iPhone, you’ll love Mac.

MACOS

Explore what’s new for macOS 27 Golden Gate.

CONTINUITY

Powerful alone. Superpowered together.

You get more than a Mac when you get a Mac.

APPLE TV

Get 3 months of Apple TV free when you buy an eligible Apple device.^Footnote **

APPLE CREATOR STUDIO

Get 3 months free when you buy a Mac.^{Footnote ◊◊}

Apple Creator Studio includes Final Cut Pro, Logic Pro, Pixelmator Pro, supercharged productivity apps, and more.

APPLE AT COLLEGE

Ace it all with Apple.

Take your learning to the next level with Mac.

APPLE AT WORK

Power your workplace with Apple hardware, software, and services.

Savings and offers.

Exclusive deals, special stores, and more.

EDUCATION

Save on a new Mac with special education pricing.^Footnote 2

SMALL BUSINESS

Simple solutions for all the ways you work.

GOVERNMENT

Special pricing is available for state, local, and federal agencies.^Footnote 2

VETERANS AND MILITARY

Active and veteran members may be eligible for exclusive savings.^Footnote 2